Wise people say that “Fine dress helps to impress”, so start creating your Instagram account with the right profile picture. Choose a nice and appealing one that says something about either yourself or the products you sell. The two most popular options are:
1. Your own portrait picture: According to numerous tests, people are more likely to interact with Instagram accounts with real people behind them.
2. Business logo: It makes perfect sense to hire a designer and create a one of a kind custom logo that tells the story of your brand. However, there is also an alternative - free online logo design makers such as DesignMantic or Designimo. A free logo might have a more generic style, but it doesn’t mean you can’t find the one that resonates with you.
A profile picture is highly important, but so is the profile description. Your Instagram bio should include a few words about what you sell (e.g. handmade gemstone jewelry, gently pre-loved vintage cloths …) and a few words about shop policies; highlighting policies such as no goods returns, international shipping available and so on. As already mentioned earlier, people tend to engage more with Instagram accounts that are more personal, so should consider writing few words about yourself and @mention your private Instagram account.
Choosing the Products to Sell on Instagram
