Surveys prove that amateurlooking product shots are the #1 reason for losing online sales. For Instagram store owners’ quality of photos is a huge challenge because usually they use a smartphone camera instead of professional camera. Yet there is no problem without a solution and the problem of product picture quality can be easily solved by applying several techniques as well as using appropriate tools.
1. Lighting
Natural or carefully positioned artificial light is crucial to make a high quality product photo. Make sure to either shoot your item in front of a large window at the time of the day when light is soft and bright. Or, if that isn’t possible, blind the window and use 2-3 lamps with same type of bulb set at alternative angles.
2. Background
Another crucial aspect. There are various options to choose from: A. White background with no distractions. Good choice if you want a crispy and clear picture where the only focus is on your product. The easiest way to a perfect shot is to use a lightbox or a special folding backdrop. A cheaper alternative is a piece of thick white paper/carton. B. Alternative background to emphasize certain features of your product. This could be wood, tile, glass or fabric. In many cases, alternative background is a better option because it makes your product pictures visually rich and inspiring. Regardless of what background you opt for, you also need to choose one style and stick to it. Ensure that each image is taken, cropped and edited the same way to achieve a consistent look for the store. Inconsistency will confuse your customers, make your account look less professional and lower the credibility.
Creating an Instagram Account that Can Sell
